Strategic proposalPrepared for Jacqui Christian
Digital unification & operations

Saba Wellness

Three businesses.
One digital destination.

Bring your pharmacy, retail outpost and day spa together in a single digital ecosystem. Reach visitors before they arrive. Give your team more time for the people in front of them.

Prepared for
Jacqui Christian, Owner & Lead Pharmacist
Destination
Windwardside, Saba · Dutch Caribbean
Project scope
Federated digital hub & automation
The opportunity

Your business has grown.
Your digital presence should too.

Saba Wellness has evolved beyond a local dispensary into a complete health, adventure and wellbeing destination. The existing website still tells only part of that story.

Community healthcare dispensary

The established clinical anchor: prescriptions, hospital e-prescriptions and guidance for residents and travellers.

An expanded retail outpost

Reef-safe sun care, activewear, hiking and dive essentials, hydration and travel supplies, with weekly shipments from Sint Maarten.

A new day spa

Boutique massage and restorative treatments for visitors, divers and hikers seeking recovery and relaxation.

A digital presence that reflects the whole business

Physical destination3 business units
Pharmacy
Retail
Day spa
Current website coverage1 of 3 represented
Pharmacy
Missing online
Missing online

Two-thirds of the story is missing.Visitors need a way to discover your retail products and spa services before they set foot on the island.

Business-unit representation described in the supplied briefing; this is not a measure of revenue or market share.

The strategic goal: replace a single-service website with a unified destination that captures visitor demand, simplifies communication and gives each business its own dedicated space.

Before the flight. Before the ferry.

Be part of the trip
before it begins.

Divers exploring Saba Marine Park and hikers heading to Mount Scenery research what they need well before arriving: sun protection, outdoor supplies, travel care and post-hike massage.

5,700+
annual air passengers reported in the briefing
48%
of inbound air visitors originate from the Netherlands

Regular ferry arrivals add another route to the island. English and Dutch content connects this pre-arrival research to the right Saba Wellness service.

“Where can I buy reef-safe sunscreen in Windwardside?”
“Can I refill a prescription or find travel-care essentials locally?”
“Where can I book a sports massage after hiking Mount Scenery?”

Tourism figures and example search intent are taken from the October 2026 proposal materials.

The conversion bottleneck

Remove the friction
between interest and enquiry.

The supplied channel audit identifies four obstacles that make it harder for international visitors to reach the business.

7.3s

Mobile page load

Reported on island 4G. Slow pages risk losing visitors before they see your services or opening hours.

Briefing benchmark: below 2.5 seconds.

+599

Missing calling prefix

Public click-to-call links lack the international prefix, creating dialling problems for visitors using foreign SIM cards.

6 hours

Primary WhatsApp delay

The observed response time leaves a gap between a visitor’s question and a potential purchase or booking.

0%

Secondary line response

No reply was recorded on the second public channel during the audit. An unattended number can undermine confidence.

Short stays create a short conversion window. Visitors may need a product or treatment today. Faster access and prompt responses help turn that interest into a qualified enquiry while your team serves customers.

Reported observations from the supplied audit, rather than a live measurement of the current website or channels.

The federated digital ecosystem

One brand.
A dedicated space for every need.

Clinical trust, an engaging retail experience and a calm spa environment have different jobs to do. A shared global hub brings them together without blurring their identities.

Proposed hub · new domain to be agreed

Saba Wellness

Global navigation, shared opening hours and live open/closed status, Windwardside location map, emergency contacts and English / Dutch language switching.

English: /pharmacyDutch: /nl/apotheek

A clear, trusted clinical environment.

A dedicated dispensary space with professional clarity, built around patient confidence and access to the licensed pharmacist.

  • Digital prescription submission and hospital e-prescription pathways
  • Repeat medication enquiries and over-the-counter wellness guidance
  • Direct pharmacist contact through a secure clinical channel
  • Clear separation of administrative support and clinical questions
English: /retailDutch: /nl/winkel

Everything for the island, beautifully presented.

A visual outdoor catalogue that connects visitors with sun care, hiking gear, dive supplies and island apparel.

  • Reef-safe sun care, hydration and travel essentials
  • Hiking poles, dry bags, activewear and dive accessories
  • Product enquiries, location details and opening hours
  • Weekly Facebook specials and promotional content integration
English: /spaDutch: /nl/spa

A calm introduction to your day spa.

A boutique atmosphere that helps visitors understand the treatments, choose their preferred experience and request an appointment.

  • Complete treatment menus and service descriptions
  • Transparent session durations and treatment pricing
  • Massage, post-hike recovery and restorative wellness options
  • Pre-booking qualification: service, party size and preferred time

Select a business to explore its proposed experience.

The visitor bridge · /visiting-saba

A destination guide connecting Mount Scenery hikes and Saba Bank diving with pharmacy care, retail essentials and recovery treatments. One useful entry point for arriving divers and hikers, with natural pathways across all three businesses.

Meet travellers in their own language.

English serves as the international default, with native Dutch content under dedicated /nl/ routes on the same domain.

Proposed English and Dutch website routes
ExperienceEnglishDutch
Pharmacy/pharmacy/nl/apotheek
Retail/retail/nl/winkel
Day spa/spa/nl/spa

These are proposed routes for the future website, not links to live pages.

Build for search and AI discovery.

Local visibility & multi-entity Schema

Describe the three distinct businesses at one Windwardside location with structured data, supporting clearer entity information for local search and mapping platforms.

AEO & generative search readiness

Organise services, products and destination information for clearer machine understanding. The proposed scope includes Schema.org and an llms.txt resource to support the discovery strategy for tools such as ChatGPT, Perplexity and Apple Intelligence.

InvokeAgent virtual concierge

Let the front desk work
while you care for people.

An intelligent digital reception point, trained on Saba Wellness operations, guides enquiries to the right business and prepares the next step for your team.

24/7proposed service coverage
<3sresponse-time objective
3 pathsone connected concierge

Pharmacy filter

Collect administrative enquiry details and route prescriptions, e-prescriptions and clinical matters to the licensed pharmacist’s secure channel. Reduce basic interruptions without replacing professional judgement.

Retail triage

Handle routine questions about products, published availability, opening hours and directions. Help turn digital interest into a store visit while staff stay focused on the shop floor.

Spa pre-qualification

Present the treatment menu, answer published pricing questions and collect service, party size and preferred time. Deliver a qualified booking request to your WhatsApp for staff confirmation.

Saba Wellness conciergeWorkflow preview
Visitor enquiryI’m coming to Saba for a diving trip. Can you help me find reef-safe sunscreen?
Illustrative concierge responseI can help with your retail enquiry. Let me guide you to our sun-care information and pass your product availability question to the retail team, along with your arrival date.
Outcome: a relevant product enquiry for the retail team.

The virtual concierge is included in both partnership models. New domain registration and the first 12 months of hosting on SEO-INVOKE infrastructure are also included at no extra cost in either model. Concierge upkeep and ongoing optimisation responsibilities depend on the selected model.

Transparent engagement models

The same digital foundation.
Two ways to run it.

Choose independent day-to-day management or an ongoing operational partnership. Both include the three-business platform, English and Dutch routes, search foundations and the virtual concierge, plus a new domain and a full year of hosting at no extra cost.

Model 1 · Independent delivery

Turnkey Handover

A complete bespoke platform hosted on SEO-INVOKE infrastructure, with a new domain and the first 12 months of hosting included free. Your team receives the tools and platform access to manage content and the concierge.

Your team manages day-to-day operations
A new domain + 12 months of hosting, free in both models.SEO-INVOKE purchases and configures the agreed new domain and hosts your website on its own infrastructure. InvokeAgent is also included in either model.

Swipe the comparison horizontally to see both models.

What is included, and who is responsible
Scope & responsibilityTurnkey HandoverManaged Growth & Operations
Platform architectureIncludedBespoke pharmacy, retail, spa and visitor bridge. Responsive across devices.IncludedThe same complete three-business platform and visitor bridge.
Bilingual setup & search foundationsIncludedEnglish and Dutch routes, speed optimisation, multi-entity Schema and AI-readiness setup.IncludedThe same bilingual, performance and search foundations.
New domain registrationFirst year included freeSEO-INVOKE purchases and configures the agreed available new domain. No domain purchase charge for the first year.First year included freeThe same new-domain purchase and configuration, at no extra cost for the first year.
Hosting & infrastructure12 full months included freeYour website is hosted on SEO-INVOKE infrastructure. No separate hosting charge during the first year.12 full months included freeHosted on SEO-INVOKE infrastructure, with managed cloud and global CDN. The proposal specifies a 99.9% uptime SLA.
After the first yearRenewal terms to be agreedDomain and hosting renewal pricing after the initial 12 months is to be confirmed separately.Renewal terms to be agreedDomain and hosting renewal pricing after the initial 12 months is to be confirmed separately.
Virtual conciergeIncludedStandard InvokeAgent integration. Your team maintains scripts, business information and ongoing upkeep.Included & fully managedOngoing prompt tuning, channel triage and concierge maintenance by SEO-INVOKE.
Monthly maintenance feeIndependent operationNo managed Partnership maintenance service is selected; your team manages content and concierge upkeep.Separate from the project feeThe monthly maintenance charge is payable in addition to the project cost. Its amount and terms are specified in the approved quotation.
Content & seasonal updatesClient responsibilityStaff update menus, hours and products through the content management dashboard after handover.Managed monthly updatesSeasonal spa treatments, retail arrivals, opening hours and Facebook promotion synchronisation.
After-launch operationsIndependent controlPlatform access is handed over at launch. Your team manages website content and concierge upkeep; the website runs on SEO-INVOKE hosting, included free for the first 12 months.Ongoing operational supportInfrastructure monitoring, security maintenance, routine updates and continuous optimisation.

Independent day-to-day management

Choose handover when your team has the time and capability to manage website content and the concierge. SEO-INVOKE handles the new-domain setup and provides a full year of hosting free; your team operates the platform day to day.

Protecting Jacqui’s time

Choose managed operations when freeing your team from technical upkeep matters most. SEO-INVOKE maintains the digital environment while you focus on pharmacy care, retail and spa operations.

Project mobilisation

A four-week route
from architecture to launch.

The proposed delivery roadmap is designed to prepare Saba Wellness ahead of peak winter tourism, with clear milestones for content, automation and validation.

Week 1

Architecture
& setup

Agree an available new domain for SEO-INVOKE to purchase and configure, and set up SEO-INVOKE hosting. Define the shared navigation and wireframe the pharmacy, retail and spa experiences.

Milestone: agreed structure and interface direction.

Week 2

Content
& bilingual build

Build English and Dutch content, catalogue outdoor and dive products, prepare spa treatment menus and implement multi-entity Schema.

Milestone: complete bilingual business sections.

Week 3

Automation
& testing

Configure concierge workflows for pharmacy, retail and spa. Validate mobile performance, international dialling and enquiry handoffs.

Milestone: tested visitor and staff workflows.

Week 4

Launch
& verification

Deploy the finished platform, check search and AI discoverability readiness, walk staff through the system and monitor live operations.

Milestone: live platform and operational handover.

Indicative schedule from the supplied proposal. The delivery schedule starts after the quotation is approved and the 50% deposit is received, with the start date and milestones agreed at kickoff. The remaining 50% is payable on final project delivery. Indexing and third-party discovery timing are outside the delivery schedule.

From your choice to project kickoff

Choose your model.
We’ll take it from there.

Select how you want to work with us. We will send a tailored quotation for your approval before any project deposit is due.

  1. Choose your model.

    Decide between Turnkey Handover and Managed Growth & Operations, then let SEO-INVOKE know your choice.

  2. Receive your quotation.

    We send a quotation detailing the agreed scope, total project cost and payment terms. For Partnership, it also specifies the separate monthly maintenance fee.

  3. Approve the quotation.

    Review and approve the quotation. The approved quotation confirms the agreed price and the services to be delivered.

  4. Pay the 50% deposit.

    After approval, transfer 50% of the total agreed project cost to the bank account below.

  5. Start the project.

    Once the deposit is received, we begin project setup, information architecture, copywriting and visual prototyping.

A fresh start on SEO-INVOKE hosting.

The old website was built by a previous provider, and Jacqui cannot access its hosting account. We will purchase an agreed available new domain and host the new website on SEO-INVOKE infrastructure. New-domain registration and hosting are free for the first full year in both models. The virtual concierge is included in either model.

A name such as sabawellnesscenter.com can be considered, subject to availability. A redirect from the old domain can only be arranged if administrative access to that domain is recovered.

Project payment terms

The project fee is paid in two instalments, based on the total cost agreed in the approved quotation.

50%After quotation approval,
before project kickoff
50%On final delivery
of the project

If you choose Partnership: the monthly maintenance fee is separate from the project fee and is payable in addition to these two instalments, under the terms stated in the approved quotation.

The quotation will confirm the payment amount and currency. Domain and hosting remain free for the first year in both models.

Bank transfer details

Bank
ORCO BANK B.V.
Account holder
Jesus Lacera
Account number
Address
1 Emma Plein. Philipsburg. Sint Maarten

A digital experience worthy of what you have built.

Our commitment is to reflect Saba Wellness’s physical standard online, protect Jacqui’s time and help visitors find the right place for their health, adventure and restorative needs.

Send your model choice